Undergraduate Recruitment

Since joining VCU as the Director, Strategic Account Management and Media, undergraduate applications have grown 7.4% and in-state awareness and preference achieved an all-time high. Cross-team collaborations and processes I established drove asset production up by 15%.

Annualized Work Plan (example)

Developed an annualized work plan for all recruitment-related projects across teams to foster collaboration and coordination.

Creative Brief

A brief to inspire the creative team to develop a video that describes the unique connection between Richmond and VCU.

Creative Briefs in Action
Samples of recruitment campaign materials resulting from creative briefs.

Undergraduate Recruitment

Annualized Work Plan (example)

Creative Brief

Creative Briefs in Action Samples of recruitment campaign materials resulting from creative briefs.

Creative Briefs in Action
Samples of recruitment campaign materials resulting from creative briefs.